Case Study
Elevating Two Established Partners Into One Enterprise Brand
When Brand Clarity Meets Coordinated Execution
"ICE and NIS were both strong, respected brands in their own right. The challenge wasn’t fixing anything, it was uniting that strength into a single story that clearly showed why we’re better together. Vector helped us do that with clarity and intention, so ICE-Tech launched as more than the sum of its parts."
Lydia Belmont,
Marketing & Communications Manager, ICE-Tech
One Enterprise Narrative Across All Touchpoints
Sales, PR, events, outbound, and leadership communications all reinforced a single, unified ICE-Tech story from day one.
Coordinated Go-to-Market Execution Without Fragmentation
PR announcements, internal rollouts, social activity, events, and outbound launched in sync, eliminating mixed signals and reactive rework during the transition.
Sales Teams Equipped and Aligned at Launch
Clear messaging frameworks, collateral, and outbound narratives gave sales teams confidence explaining ICE-Tech to both existing customers and new prospects.
Enterprise-Grade Brand Confidence From Day One
ICE-Tech entered the market as a credible, elevated enterprise brand, signaling stability, ambition, and continuity rather than transition or uncertainty.
Why ICE-Tech Needed a New Brand and Growth Foundation
Launching ICE-Tech required more than a visual refresh or updated copy. Vector was brought in to ensure the merger resulted in a credible, elevated enterprise brand, not a diluted compromise between two legacies.
Clear ICPs and buyer narratives to anchor the new brand
A cohesive story sales and marketing could confidently use
Consistent execution across PR, outbound, events, and leadership communications
A system to support ongoing GTM momentum, not a one-time launch
Vector introduced a single growth system to align strategy, storytelling, and execution across the organization.
Results
A Credible, Elevated Enterprise Brand
Applying structure, clarity, and coordinated execution enabled ICE-Tech to launch with confidence.
Clear enterprise master brand
A single, well-defined brand architecture that unified two legacies under one direction
Consistent messaging across channels
Aligned website, sales, PR, and leadership communications powered by a shared narrative
Faster marketing and sales alignment
Teams operating from the same ICP, messaging framework, and GTM priorities
Stronger execution across GTM motions
Improved outbound, events, and launch announcements through coordinated planning
